Vietnam is indelibly social culture. One where family and friends play a huge role in anyone’s life. Celebrations are second nature in Vietnam, whether it’s the first month anniversary of a child’s birth, a more somber death anniversary, or just Vietnam putting another footballing minnow to the sword, the reasons to party come thick and fast. And when there’s a party, there’s Son Tinh.  

Son Tinh: The Beating Heart of Any Party

We all know humans are by nature sociable creatures and drawn together through the good times and the bad. Son Tinh is the liquid glue that holds friendships together, it provides the social lubricant for family reunions and is also the perfect post-work drinks ice-breaker.

COME TOGETHER

 
 
If you’re a bit of a songbird, there’s no doubt Come Together by the Beatles is likely to feature on the list of late-night karaoke favourites, and Son Tinh’s the liquid equivalent of a sing-along, harmoniously combining whether you’re huddled around the TV watching Vietnam’s U-23’s, or around a table with poker chips and cigars, when you need something to keep those mid-game nerves from snapping.
Vietnamese social occasions include more shots than 90 minutes of the Vietnamese football team playing and the chorused “Một, Hai, Ba, Dô!” and hammering of Son Tinh shot glasses are guaranteed to keep the party spirit loud and fun.
Me and my buds play football. So whenever the Vietnamese football team has a match, we’ll buy snacks and fruits to hang out. Son Tinh is must-have item. A shot of Son Tinh gives us more excitement to cheer” Says Trung Dung.
 “I and my buds play football. So whenever the Vietnamese football team has a match, we’ll buy snacks and fruits to hang out. Son Tinh is must-have item. A shot of Son Tinh gives us more excitement to cheer” Says Trung Dung.

MIX IT UP

 “When it is starting to get cold, I love the feeling of sitting in a private, cozy place and talk with my best friend. That’s why I usually mix up a few cocktails and have people over at my house. Good ruou need good friends” Thu Quynh explains
Everyone knows one, whether family or friend, every party boasts an individual who loves nothing better than mixing drinks.
You don’t need to be a seasoned veteran of Hanoi’sMad Botanist or Shri Restaurant and Lounge in Ho Chi Minh, you just need a few simple ingredients to turn Son Tinh into a refined cocktail.
Combine Son Tinh Nep Phu Loc, fresh mint, mint syrup, lime juice and soda and you have yourself a Son Tinh-inspired mojito perfect for any party.
“When it become cold, I love the feeling of sitting in a private and cozy place to share with my bestie everything in this world. Hence, I usually celebrate parties at home, mix cocktails up. Good ruou need good friends” – Thu Quynh shared.

PAIR IT WITH FOOD

 
 Who runs the kitchen, in a traditional home its the mother, in more modern times, it’s more likely to be your hipster cousin who runs a food porn Instagram account. We’re keeping it simple with smoked, juicy meat grilling on the barbecue marinaded in Son Tinh. Now the coals are red hot, there’s one shot for you and one for the meat.
Twist up your pork chops with the natural sweetness of Son Tinh Nep Cam (red sticky rice) to bring out the very best of the flavours, and don’t ignore the sweet apricot from Son Tinh Mo Vang that was added to the cake now baking in the oven for dessert.

TOP IT OFF

 
Maybe you’re going a bit more formal. Premium Vietnamese rice liquor can become the perfect compliment to a dinner party.
As well as the perfect aperitif before meals, Son Tinh Nep Phu Loc (fragrant sticky rice), is an ideal match for spicy dishes, as well as seafood and rare meats.
And while this may not make Son Tinh the heart of the party, it’s certainly the perfect way to wrap up your evening and part ways with your guests, knowing that with Son Tinh’s first-class distilling methods, you can rest assured that everyone will have a hangover-free morning. Until next time.
Son Tinh’s diverse uses are limited only by your imagination and what’s on hand.
With 12 unique blends, each one bringing a different element of Vietnamese culture to the forefront of its flavours, this isn’t just another booze-up.
Here at Son Tinh we care about inclusivity and within our range of flavours there’s something for everyone, from the sweetest tooth to the sharpest tastes, we’ve got the whole gang covered.
Son Tinh is perfect for anyone on any occasion and versatile enough to impress even the fussiest of party-goer.
Allow the spirit of Vietnam to be the heart of your party, whatever you’re celebrating, take pride and do it your way.
 
   
Stories
Vietnam Craft
THE SECRET BEHIND VIETNAM’S FRAGRANT STICKY RICE
During the initial ingredient sourcing state, it felt like we tried rice from every paddy in the country, but we eventually settled on the fragrant sticky rice from the Red River Delta.
Awards
CRAFT RUOU AND BOTTLE DESIGN WOWED JUDGES AT CHICAGO AWARDS
Son Tinh Creations
QUALITY IS KEY: NICOLA CECCOMORO’S SON TINH PEPPERCORN STEAK
Vietnam Craft
THE SECRET BEHIND VIETNAM’S FRAGRANT STICKY RICE
During the initial ingredient sourcing state, it felt like we tried rice from every paddy in the country, but we eventually settled on the fragrant sticky rice from the Red River Delta.
Awards
Craft Ruou and bottle design wowed judges at Chicago awards
Son Tinh Creations
Quality is key: Nicola Ceccomoro’s Son Tinh peppercorn steak