Catégorie : People of Son Tinh

Turning Vietnamese traditions in modern culture with Director Harry Nguyen

Posté le 21/04/2020 dans People of Son Tinh par Hieu Nguyen.

Director of Limebocx’s hit music video, and co-founder of Fly On Wall production house talks minority backgrounds and defying western music trends… At just 30 years old, Harry Nguyen is the Founder and Creative Director of Fly On Dust Media House. You could say that he’s pretty young to be in that position, but the […]

How to create Saigon’s must-visit bars with Jay Moir

Posté le 18/03/2020 dans People of Son Tinh par Hieu Nguyen.

Following the opening up his second bar in Saigon, the Star Awards 2019’s Mixologist of the Year explains how he went from bar porter to award-winning bar owner…    We find Jay Moir sitting in Summer Experiment’s urban garden, surrounded by contrasting grey concrete and green foliage. It’s in a surprisingly under-discovered part of Saigon’s […]

Breathing new life into folk art with Xuan Lam

Posté le 12/02/2020 dans People of Son Tinh par Hieu Nguyen.

  Vietnam’s folk art may be considered a dusty old concept to many, but one of Hanoi’s youngest and most exciting artists is bringing it to a new generation…   The work of a young Vietnamese artist can be tough. Burdened by a rich cultural history, the artist has to tackle cliches, create work appropriate […]

Travelling Still: The story of the distiller

Posté le 20/01/2020 dans People of Son Tinh par Hieu Nguyen.

  The Travelling Still follows the Distiller, a vagabond with a newly discovered penchant for ruou. Throughout his journey, the Distiller explores the country’s misty mountains, tasting fruits and herbs unlike any he’s tried before. This story, if it needs to be said, is fiction.

The future of Vietnam’s mixology with Le Anh Viet

Posté le 22/11/2019 dans People of Son Tinh par Hieu Nguyen.

  There’s a symbiotic relationship between Twilight Sky Bar and its youthful mixologist Le Anh Viet. Both representing Hanoi’s growth. Viet, starting as a cleaner, then progressing to a receptionist at the Intercontinental Hanoi, and progressing from there, up the barman’s ranks. The bar itself rises from the streets of Hoan Kiem to become a […]

New year’s resolutions

Posté le 04/03/2019 dans People of Son Tinh par Hieu Nguyen.

  As the lunar new year begins, perhaps we now have time to sit back and reflect on the year that was and the year to come… New year’s resolutions As an American poet, Walt Whitman famously said, “the future is no more uncertain than the present.” Meaning that no matter how hard we try […]

Nicolas Legroux – world travel and craft rice liquor

Posté le 04/01/2019 dans People of Son Tinh par Hieu Nguyen.

  During his time with Son Tinh, Nico has worked tirelessly on a domestic and global stage to get Vietnam’s award-winning craft liquor into the hands of the right drinkers, distributors, and mixologists …   Nicolas Legroux – world travel and craft rice liquor “People in the cocktail scene all over the world are looking […]

Son Tinh: What Vietnam’s Craft Means To Us

Posté le 19/11/2018 dans People of Son Tinh par Hieu Nguyen.

From clothing, furniture, soap, food, beer and spirits, the word “craft” has been thrown around quite liberally as of late. So much so that the meaning itself seems to have lost much of its relevance…   Son Tinh: What Vietnam’s Craft Means To Us The artisan term, which was once only used to describe the […]

Premiumization for Craft Brands

Posté le 23/01/2018 dans People of Son Tinh par Hoang Pham.

If you’ve been involved in any industry-related event in the past year, you’ve probably heard the word. “Premiumization” has been all the buzz lately, coined from the food industry, and now rapidly taking over the world of beverages… Premiumization for Craft Brands “But ‘craft’ and ‘premium’ sound like opposites. Does the trend of premiumized brands mean an […]